Indian astrology is a large, demonstrably monetisable market — built almost entirely on per-minute human consultation. Jyotishka is the software-margin alternative: authentic Vedic computation and conversational AI, at a flat subscription, in seven languages.
We don't have to create this category or educate this customer. The incumbent has already done both — profitably, at scale.
The established players are two-sided marketplaces brokering access to human astrologers. That is a real and valuable business — and a structurally different one from ours.
A marketplace pays out the majority of each consultation to the astrologer, so gross margin is capped by that split and cost rises with every minute used. Our marginal cost to answer a question is a fraction of a US cent.
Per-minute pricing makes users watch the clock instead of asking what they actually came to ask. A flat subscription removes that friction entirely — and makes revenue recurring and predictable rather than consumption-dependent.
Marketplace growth is gated on sourcing and vetting enough qualified astrologers in every language and price band. We scale by shipping software, not by hiring supply.
Birth details are among the most personal data a person holds. We don't sell or broker them, and there is no human on the other side of the conversation reading them.
Charts for the whole family — self, spouse, children, parents — in one account. More reasons to return, and a materially higher switching cost than a single chart.
Seven Indian languages, plus accurate birth-place and timezone handling for the major diaspora markets — a segment poorly served by English-first products.
Classical Parashari method — Whole Sign houses, Lahiri ayanamsha — computed against a professional-grade astronomical ephemeris, and validated against established reference software rather than asserted.
Users ask questions about a real chart and get answers grounded in that chart's actual computed positions and periods — not generic sun-sign copy.
Full Vimshottari dasha and antardasha timeline, a free core report, and a deeper extended report with divisional charts behind the subscription.
A single cross-platform codebase serving web today and iOS and Android from the same build, so each new market doesn't cost a separate product team.
Free tier to acquire and demonstrate value; paid tiers to monetise depth and volume. No ads. No data sales. No per-minute meter.
Free — core chart, report and limited daily questions.
Premium ₹99/mo (₹999/yr) — extended report, higher daily limits.
Premium Plus ₹999/mo — everything, unlimited questions, priority support.
Answering a question costs a fraction of a US cent, so Premium is comfortably margin-positive at realistic usage and remains viable even at a subscriber's daily cap. Costs are bounded by design, not by hope.
The free tier is the cost line that scales with growth rather than with conversion. It is deliberately quota-bounded, and those quotas are a server-side lever we can adjust without shipping a release.
Pre-launch and candid about it. The product is built and running; what we're raising for is distribution, not to find out whether we can ship.
The full product runs on the web today at app.jyotishka.co — charts, reports, dasha timeline and AI guidance, in all seven languages, free to try without an account.
iOS and Android builds are complete and in the store submission pipeline. Subscription billing and entitlements are integrated and tested end to end.
Store launch, paid and organic acquisition in India and the diaspora, and conversion optimisation against real funnel data.
We're raising a pre-seed round to fund launch and distribution. If this market interests you, we'd welcome the conversation.